Fashion Meets Tech: Pic Me by MOSCHINO
December 27, 2011 1 Comment
High-end fashion houses are slowly, but surely embracing the fact that social media is one of the best ways to directly connect with their fans. MOSCHINO has now joined the ranks of Christian Dior, CHANEL, and others by starting a full on social media campaign titled “Pic Me by MOSCHINO”.
MOSCHINO fans will have the opportunity to personalize pictures with a choice of distinctive MOSCHINO picture frames, which will be updated constantly by the fashion house’s creative team. Pictures can then be shared with friends and social media contacts.
Once you create your “Pic Me” photo, you can add another personal touch by commenting on your photo through ‘Post It’ style graphics.
Visit ”Pic Me” here: http://bit.ly/moschino-community.
You can also watch the video:
- Photo-Personalizing Campaigns – Moschino ‘Pic Me’ App Eliminates Language Barriers (TrendHunter.com) (trendhunter.com)
- Moschino Gets Active on Facebook with Pic Me App (360fashion.net)
- Punk Rock Plaid Collections – The Moschino Cheap and Chic Pre-Fall 2012 Collection is Brit-Inspired (TrendHunter.com) (trendhunter.com)