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February 5, 2012 Leave a comment
The supermodels are back, and definitely giving the newcomers a run for their money. Helena Christensen is spicing things up in this ad with her bondage bodysuit and Reeboks. Can you believe how good she looks at 43? She hardly needs to be wearing those Reeboks.
February 2, 2012 Leave a comment
Diane Von Furstenberg’s Spring advertising campaign are mystical and surreal. Shot by Camilla Akrans, the model’s face is covered by a mirror that reflects the sky. Von Furstenberg hopes that you can see yourself in the image, telling WWD “I like that you can see yourself in these images… This time for me is all about new beginnings.” What do you guys think?
January 27, 2012 Leave a comment
IGIGI by Yuliya Raquel Spring Ad Campaign starring Kailee O'Sullican
When one of our brand partners creates something as stunning as this, we have to share!
Take a look at a behind-the-scenes video for the IGIGI by Yuliya Raquel spring campaign. Glamorous is an understatement. The current face of IGIGI, plus-size model Kailee O’Sullivan looks beautiful and confident as she poses and model the most recent IGIGI spring collection.
Enjoy the video!
Remember that as a Shop My Label Shopkeeper you’ll have access to all of these fabulous fashions along with our other 1000+ brands. Request your invite here.
January 11, 2012 1 Comment
The fashion season of runway shows, fashionistas, hot designers, and all the celebrities who love them kicks of January 18, 2012 with Mercedes-Benz Fashion Week Berlin. We will of course keep you posted on some of favorite happenings through January, but for now, here is our favorite image of the week.
For this week’s Picture of the Day, we bring you the key visual from Mercedes-Benz Fashion Week ad campaign starring top model Lara Stone in Calvin Klein Collection, photographed by American photographer and filmmaker, Alex Prager. The campaign titled A/W 2012 Icons of Style will be exhibited on billboards, TV promos, and within the famous tents throughout the fashion capitals of world which are playing host to the season’s fashion weeks. The A/W 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz.
Here is the story behind A/W 2012 Icons of Style, courtesy of Mercedes-Benz.
A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.
The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by cinematic legends like Frederico Fellini and David Lynch. Yet in her versions – heady with mystery, lust and desire – the woman is in control.Dutch supermodel, Lara Stone plays the update on the Hitchcockian blonde, a strong protagonist who overcomes loneliness and fear. This inner strength is underscored by a timeless and elegant dress worn by Lara Stone and designed by Calvin Klein Collection’s Women’s Creative Director, Francisco Costa.
The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today.
Of her enigmatic images for the A/W 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. “I constantly reference Fellini characters and Hitchcock as well,” said Prager.Lara Stone commented, “It’s an honor to work with Mercedes-Benz on a project like this. Both the Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience.”
Enjoy a behind-the-scenes look at the photo shoot:
January 10, 2012 Leave a comment
The recent reveal of the January 2012 cover of VOGUE Italia has stirred up a bit of commotion in the fashion media. The cover features a fun parody on home shopping networks, titled “The collections on IVC”.
Shot by renowned fashion photog Steven Meisel, the spread (and shoot) features top models Caroline Trentini and Daria Strokous donning the must-have looks for 2012 on a faux cable channel.
Ready to buy? According to the cover, you only have nineteen minutes and six seconds to snag all that gorgeous white Chanel.
Here is a sneak peek at the spread. You can view all the images over at VOGUE Italia. Below, you will find a behind-the-scenes look at the photo-shoot. Enjoy!
December 29, 2011 Leave a comment
The Maybelline 2012 Calendar will not only inspire you experiment with makeup like never before, but it will probably stimulate any eccentric artistic sense you may have been lacking.
The Calendar will also give you a nice preview on as to expect in beauty trends for 2012.
Maybelline hire the crème de la crème of supermodels. Jessica White, Julia Steger, Zhang Ziyi, Emily DiDinato and Erin Wasson, are featured to flaunt Maybelline’s new, bold and bright color palette. All models hired by renowned makeup artist Charlotte Willer.
Here is a behind-the-scenes video showing the making of the calendar, plus the complete collection of images from the Maybelline 2012 Calendar courtesy of Maybelline.
December 13, 2011 Leave a comment
Marion Cotillard for Lady Dior Ad Campaign
The beautiful French export, Marion Cotillard, is the face of Lady Dior’s ad campaign this season. The campaign was shot by renowned fashion photographer, Steven Klein, in a Los Angeles residence designed by architect John Lautner.
For the fall 2012 campaign featuring their ultra-feminine handbags, Dior went all out. Hired a stunning actress, created a dazzling print ad campaign, and produced a fabulous film directed by Cameron Mitchell featuring the Marion Cotillard–”L.A.dy Dior”.
Marion Cotillard for Lady Dior Ad Campaign
In “L.A.dy Dior”, Cotillard is the tortured muse of a brigade of stylists, make-up artists, photographers, and agents, all drafted to produce a photoshoot for the iconic Lady Dior Bag. The delicate, ladylike tote finds personification in Cotillard, until the icon is pushed to the edge.
Here is the making of ”L.A.dy Dior” which includes interviews with actress Marion Cotillard and director Cameron Mitchell:
October 25, 2011 1 Comment
With Shop My Label being at the forefront of the “social shopping” craze, coming across this new ad campaign for Saks Fifth Avenue sent giddy vibes up and down our spine.
Seeing a more traditional luxury department store embrace social media the way Saks has done in this campaign is definitely a sign that social media/shopping is a force to be reckoned with.
Saks is very active on Twitter and therefore took advantage of their iconic logo and branded shopping bags nobody dares throw away. With just one glance a the campaign or shopping bags, you’ll know where to find Saks online, instantly.
Fashion lovers adore their brands, fashion lovers are also online–it therefore makes sense for brands to follow their fans and establish themselves online and create social relationships. It clearly works the other way around as well–brand lovers go where their favorite brands go.
Shop My Label is the bridge (or runway) for the fashioning individuals who love to shop, inspire their friends to shop, and make money while at it.
Saks is one of Shop My Label’s 1000+ brands you’ll have access to for shopping, sharing, and selling to your friends.
Have you signed up for an invite?
You can view the entire ad campaign over at Pentagram, the firm behind the design of the new Saks brand featuring the @ symbol.
October 21, 2011 3 Comments
Would you be more likely to chomp down your morning cereal should the cereal box be branded by your favorite fashion house? I think Lucky Charms would be that more appealing….or least it would serve as a fab decoration in your kitchen cupboard.
Thanks to The Glam Foodie, Tricia, we can test the waters–at least online.
Tricia has created Cereal Couture, she conceived, styled and produced it; and it was inspired by her love of fashion, style and amazing food.
Burberry Frosted Flakes Cereal by The Glam Foodie
Cartier Crunch Cereal by The Glam Foodie
Gucci Fruit Loops Cereal by The Glam Foodie
Chanel Coco Puffs Cereal by The Glam Foodie
Louis Vuitton Lucky Charms Cereal by The Glam Foodie
Visit the The Glam Foodie.
October 14, 2011 Leave a comment
Here is the beautiful Demi Moore as the new face of the Ann Taylor Holiday 2011 ad campaign. Looking appropriately aged, yet stunning, Demi Moore has managed to dust her shoulders off of the recent Ashton-Sara Leal controvery and regular tabloid reports about their marriage failure. She is, righteously so, letting her beauty do all the talking.
The brilliant campaign was shot in a Los Angeles studio by Norman Jean Roy and will appear in the Vogue and Elle December magazines. The images were inspired by a Nordic winter wonderland and features Moore in the middle of a magical snow-filled scene capturing the joy, warmth and romance of the Holiday season.
One of the most prominent campaign images features a shot of Moore in an intricately beaded shell worn with a luxe faux chinchilla stole, a statement chandelier necklace, and tweed pants, capturing old Hollywood glamour through a modern lens. All items featured in the campaign will be available as of late October in Ann Taylor stores nationwide and onwww.anntaylor.com.
Take a look at the Ann Taylor Holiday 2011 ad campaign, including a few outtakes, starring actress Demi Moore.
Tell us what you think….does she look stunning?
