J.C. Penney – New logo, new prices!

J.C. Penney, or as they now refer to themselves as jcpenney, began its retail makeover today. J.C. Penney has a new logo, and a new strategy as they are trying to revitalize its reputation. Its goal is to regain popularity and become “America’s favorite store” once again. Additionally, J.C. Penney is marking down the majority of their merchandise by 40% and almost eliminating coupons and sales so that customers don’t have to wait for a promotion to land a good deal. Last year, J.C. Penney had almost 600  separate sales events, but this year they are only planning to have around 12.

What do you think of the new logo? And can J.C. Penney be America’s retail sweetheart again?

Fashion Meets Tech: Beauty Closet App

beauty closet apple ipod ipad app

We’ve stumbled upon another fabulous fashion app for you to play with—probably everyday.  This may replace any outfit dilemmas you encounter on those days where you hit the snooze button more than just a few times (especially on Mondays!).

The Beauty Closet app by AXL is a gift from the fashion gods allowing you to photograph the items in your real life closet and maximize their potential in a jiffy.  It is compatible with iPhone, iPod touch, and iPad and requires iOS 3.2 or later

Here’s why it’s so brilliant:

SUPER CLOSET
Flip through your clothes easily and view them in beautiful full screen mode.

MAGIC MIRROR
Play around your outfits in a REAL-TIME and INTERACTIVE mode – YOU are your own doll to play dress-up with.

INTELLIGENT SCISSORS
With the cutting-edge Image Processing technology, it allows you to remove complex background with simple scratches on your cloth image.

SOCIAL NETWORKING & EMAIL SUPPORT
Share clothing and outfits with family and friends via email, Facebook, Twitter, etc. to get their valuable feedback.

These are the features:

  • Snap pictures of clothes
  • Add items to your ‘Closet’
  • Remove complex background from image easily
  • Add your Wish List Items to your ‘Fitting Room’
  • Mix&Match everything you own to create outfits
  • Layer and resize clothing on the doll or yourself
  • Decide what to wear anywhere or anytime
  • Track and save your style inspiration
  • Re-discover what is in your closet
  • Unlimited categories for inspiration, clothing and looks
  • Full screen pictures with zoom
  • Reorder/delete categories or items
  • Import clothing images from camera roll
  • Share via email, Facebook, Twitter and Tumblr
beauty closet apple ipod ipad app

Let us know if you try it!

Have you requested an invite to become a Shop My Label Shopkeeper?  If not, click here!

Glamorous! Swarovski crystal iPhone 4 jackets by Frank Muller

franck-muller-sparkling-iphone-jackets

Swarovski Crystal iPhone 4 Jackets by Frank Muller

Talk about bling bling!  Here’s a nice FABULOUS way to spice up your wardrobe for the winter season…actually all year long.  It is a splurge, but a well spent one!

Here’s the tease.  Hopefully you have a either Japanese friend that flies to Japan frequently or you’re willing to make a trip out of this purchase (hey, haven’t you been wanting to go to Tokyo anyway?!).  They’re available only in the Japanese market.

Here are the deets:

Swiss watchmaker Franck Muller celebrates its 20th anniversary with a lineup of iPhone 4 jackets to make the phones shine. The ‘Sparkling Model’ makes its case for conspicuous consumption with jeweled adornments that catch the sun (and the eye) like a diamond under a blazing sun. The Swarovski crystal laden jackets are exclusive to the Japanese market with a price of JPY168,000 each or US$2,153.00 each.

franck-muller-sparkling-iphone-jackets

Image source: Hungaree

5 Apps for the Fashion Enthusiast

top 5 fashion iphone and ipad apps for 2011

Top 5 Fashion Apps for 2011

Fashion lovers obviously love stylish garb and trendy baubles and therefore, we love to stay on top of the latest news, stay organized (well, at least some of us), and carry iphones/ipads—not because it sleek, modern, trendy, timeless…but because of that little app known as instagr.am.  Let’s face it, we’re obsessed.

Now,  just in case instagr.am isn’t reason enough to lug an extra accessory in your handbag, briefcase, manbag, or suitjacket—here are 5 more fashion apps, which as a fashion enthusiast, you should have.

After reading apple’s descriptions, you can click on the links to download.

STYLEBOOK

stylebook fashion app for ipod and ipad

StyleBook fashion app

Import your actual clothes, create magazine-style outfits, plan what to wear and track your style inspirations with this totally customizable app!

Stylebook is an expert wardrobe organization and closet management tool created by a fashion industry insider, who got her start as an intern in the Vogue fashion closet and is an alum of Lucky magazine.

Available for the iPhone and iPod Touch

FASHION NETWORK ORIGINAL

Fashion Network Original ipod and ipad app

Fashion Network Original fashion app

Covering runway fashion shows from New York, Paris, Milan, London, Los Angeles and Miami Fashion Weeks. models, hair & makeup, designer Interviews. Fashion Network™ International Fashion Channel 24/7. Download here.

LUCKY AT YOUR SERVICE

lucky-at-your-service fashion app for ipad and iphone

Lucky At Your Service fashion app

Brought to you by Lucky magazine, LUCKY AT YOUR SERVICE is the first-ever digital shopping concierge. Shop Lucky’s favorite products from your iPhone, and we’ll track them down at a store near you, check availability, and even put them on hold for same-day pickup! Download here.

GET ALL THE FASHION

get-all-the-fashion fashion app for ipod ipad

Get All The Fashion fashion app

This preconfigured RSS reader contains feeds from InStyle, The New York Times, Style.com, and more. Download here.

GLAMOUR, ASK A STYLIST

GLAMOUR Magazine fashion app Ask a Stylist

GLAMOUR Magazine fashion app Ask a Stylist

From GLAMOUR Magazine:

All you have to do is upload a photo of yourself or your outfit (you can send two photos at once if you’re comparing things!) and type in some details about where you’re going. You can be as general (“How the heck should I wear this blouse?”) or as specific (“I’m going to a rodeo in Kansas City and am not sure what to pair with my favorite vintage boots and never-fail Seven jeans.”) as you want.

Then, select a Glamour stylist to answer your question to (they’re all awesome, smart and chic so no need to play favorites!) and fire off your text–but don’t leave your phone alone for too long: In a matter of minutes, one of the Glamour stylists will text you back a helpful answer! Download here.

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