November 10, 2011 Leave a comment
With holiday release of The Muppets film, these felt rascals have been working their bums off with endorsements. They’ve managed to rub their cozy personas into everything from beauty to fashion.
Three of the most anticipated and talked about collabs are with Brooks Brothers, OPI, and Adidas.
This month, OPI (the quirky named nail polishes out of LA) will debut a collection of 12 colors inspired by the Muppets movie. Naturally, not only are the colors fabulous, but the names are just as funky. Three of them include: There’s Gettin’ Miss Piggy With It, a pop of fuchsia color punctuated with over-the-top flecks of circle shaped glitter; Gone Gonzo, which is also glittery, but a cool, icy blue; and Warm and Fozzy, a shimmer Champagne color.
On November 1st, the green Adidas Originals kicks dropped. Called the Superstar 2.0 Kermit, the shoe color is fairway-green suede with running-white accents and features a version of Kermit’s signature felt collar over the tongue. You will find the phrase “The Original HipHop” emblazoned on the side in gold lettering ($80 for adults, $50 for children’s, at Adidas’ e-commerce site).
Next, Brooks Brothers will be launching an in-store and online marketing campaign and hosted a Q&A with Kermit, possible the world’s most famous frog.
A Brooks Brothers spokesman tells WSJ’s Runway:
“Kermit, who plays himself in the film, wears several iconic items including a custom made, notch lapel ‘Fitzgerald’ style tuxedo with an elegant pleated tuxedo shirt and butterfly bowtie. In one of the film’s more pivotal moments, he appears in a Brooks Brothers Flannel coat and trousers with a navy pin-striped cashmere scarf.”
- Men’s Fashion PR: Brooks Brothers Spotlights Scotland With Tartans, Tweeds and Other Textiles (piercemattiepublicrelations.com)
- Muppets x adidas Originals Superstar II – Kermit The Frog | Available Now By:Poe (thehiphopdiaries.com)
- Gettin’ Miss Piggy With It!!! (trippinmytrigger.wordpress.com)
- Oscars controversy: Can Muppets save the day? (herocomplex.latimes.com)