The fashion season of runway shows, fashionistas, hot designers, and all the celebrities who love them kicks of January 18, 2012 with Mercedes-Benz Fashion Week Berlin. We will of course keep you posted on some of favorite happenings through January, but for now, here is our favorite image of the week.
For this week’s Picture of the Day, we bring you the key visual from Mercedes-Benz Fashion Week ad campaign starring top model Lara Stone in Calvin Klein Collection, photographed by American photographer and filmmaker, Alex Prager. The campaign titled A/W 2012 Icons of Style will be exhibited on billboards, TV promos, and within the famous tents throughout the fashion capitals of world which are playing host to the season’s fashion weeks. The A/W 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz.
Here is the story behind A/W 2012 Icons of Style, courtesy of Mercedes-Benz.
A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.
The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by cinematic legends like Frederico Fellini and David Lynch. Yet in her versions – heady with mystery, lust and desire – the woman is in control.
Dutch supermodel, Lara Stone plays the update on the Hitchcockian blonde, a strong protagonist who overcomes loneliness and fear. This inner strength is underscored by a timeless and elegant dress worn by Lara Stone and designed by Calvin Klein Collection’s Women’s Creative Director, Francisco Costa.
The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today.
Of her enigmatic images for the A/W 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. “I constantly reference Fellini characters and Hitchcock as well,” said Prager.
Lara Stone commented, “It’s an honor to work with Mercedes-Benz on a project like this. Both the Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience.”
Enjoy a behind-the-scenes look at the photo shoot:
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